Farith Arcos /
Digital Strategist & Builder
Ideas take
shape.
Turning ideas into digital experiences, intelligent systems, and measurable growth.
Explore my workIdeas take
01 / THE PRACTICE
Different disciplines. One perspective.
Strategy gives direction. Technology creates possibilities. Creativity connects the dots.
For over a decade, I've worked at the intersection of business, digital growth, and emerging technology — connecting ideas with execution.
- 01
Strategy
Finding opportunities, connecting insights, and defining what comes next.
- 02
Growth & SEO
Building organic visibility, sustainable acquisition, and measurable growth.
- 03
Digital Products
Turning concepts into digital experiences, platforms, and businesses.
- 04
AI & Automation
Exploring intelligent systems that simplify processes and expand possibilities.
- 05
Digital Marketing
Connecting channels, audiences, and conversion into meaningful results.
- 06
Creative Direction
Bringing strategy, storytelling, and digital experiences together.
02 / SELECTED WORK
Experience in motion.
Different ideas. Different industries. One approach: connecting strategy, technology, and execution.
01GroovySEO, Digital Strategy & E-commerce Experience
- Project Overview
- U.S.-focused e-commerce · Brands Collective
- My contribution
- SEO strategy, site architecture, content optimization, and an e-commerce-focused digital experience.
- Disciplines
- Growth & SEO · Strategy · UX
02963-HZProduct Concept, UX & AI Integration
- Project Overview
- Digital product
- My contribution
- Product conceptualization, user experience design, digital product development, and AI integration.
- Disciplines
- Product · UX · Technology · AI Integration
03GuestWay SolutionsDigital Product & Marketing Concept Development
- Project Overview
- Hospitality-focused services venture
- My contribution
- Product concept development, digital strategy, and user experience design.
- Disciplines
- Product · Strategy · Digital Marketing · UX
04Safety LinkDigital Concept & Website Development
- Project Overview
- Website concept and implementation
- My contribution
- End-to-end involvement in building the website: defining and structuring the digital concept, planning the web experience, developing the site, coordinating with designers, and managing the elements needed for final implementation.
- Disciplines
- Strategy · UX · Web Development
05Top Listings MedellínDigital Product Development
- Project Overview
- Real estate
- My contribution
- Development and structuring of a digital experience for the real estate sector.
- Disciplines
- Product · Technology
03 / THE IMPACT
Results, made visible.
A closer look at measurable growth, technical performance, and the work behind the numbers.
Trap University Google Analytics 4
Organic Search Sessions
+150.6%
Year-over-year growth
2026 · 80,491 sessions
January 1 – October 15, 2025 vs. 2026
Engagement
- +160.5%
- Organic Engaged Sessions
- Year-over-year growth · GA4
Technical Performance
- 97/100
- Technical SEO Health Score
- Ahrefs · October 2026
04 / CONNECT
What could we create together?
New ideas, ambitious projects, interesting conversations. I'm always open to exploring what's possible.
Start a conversation (LinkedIn, opens in a new tab)